| Author: | Safizadeh, H. |
| Title: | Empirical analysis of the product-process matrix |
| Journal: | Management Science
1996 : NOV, VOL. 42:11, p. 1576-1591 |
| Index terms: | MANAGEMENT SCIENCE MATRIX ANALYSIS ECONOMICS |
| Language: | eng |
| Abstract: | Process choice, a major part of operations strategy, is a key decision that links operations to business strategy. Hayes and Wheelwright, among others, argue that the emphasis given to product customization and other competitive priorities should agree with process choice. The empirical study investigates whether firms actually link their process choice to product customization and other competitive priorities as hypothesized, and whether compatible decision patterns lead to better performance. |
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