Author: | Jeannet, J.P. |
Title: | Marketing interactivo: una revolucion en vias de producirse. |
Journal: | Harvard-Deusto Marketing & Ventas
1997 : JUL-AUG, 21, p.8-12 |
Index terms: | MARKETING INFORMATION TECHNOLOGY TELECOMMUNICATIONS INDUSTRY TECHNOLOGICAL INNOVATION ELECTRONIC SHOPPING |
Language: | spa |
Abstract: |
SCIMA