| Author: | Boote, A. S. |
| Title: | Market segmentation by personal values and salient product attributes. |
| Journal: | Journal of Advertising Research
1981 : FEB, VOL. 21:1, p. 29-35 |
| Index terms: | BRAND LOYALTY MARKET RESEARCH MARKET SEGMENTATION |
| Language: | eng |
| Abstract: |
SCIMA