| Author: | Gilmore, J. H. Pine, B. J. |
| Title: | Beyond goods and services. Staging experiences and guiding transformations |
| Journal: | Strategy and Leadership
1997 : MAY-JUN, VOL. 25:3, p. 11-18 |
| Index terms: | |
| Freeterms: | MARKETINGSTRATEGIE, KONKURRENZ, UNTERNEHMENSSTRATEGIE |
| Language: | eng |
| Abstract: | Could it be that our long-held concepts of products, markets, and processes are keeping us from setting new sources of value? The authors propose that beyond the world of goods and services lies a world of customer experiences and transformation, a world that offers many opportunities for creating new economic offerings. |
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