Author: | Stewart, D. |
Title: | Domestic competitive strategy and export marketing strategy: the impact of fit on the degree of internationalisation for SMEs |
Journal: | Journal of Marketing Management
1997 : JAN,FEB,APR, VOL. 13:1-3, p. 105-117 |
Index terms: | SMALL BUSINESS INTERNATIONALIZATION COMPETITIVENESS MARKET STRUCTURE EXPORT MARKETING |
Language: | eng |
Abstract: |
SCIMA