| Author: | Coviello, N.E. Brodie, R.J. Munro, H.J. |
| Title: | Understanding contemporary marketing: development of a classification scheme |
| Journal: | Journal of Marketing Management
1997 : JUL, VOL. 13:5, p. 501-522 |
| Index terms: | PUBLIC RELATIONS MARKETING |
| Language: | eng |
| Abstract: |
SCIMA