| Author: | Farhang, M. |
| Title: | The Ethnocentric MNC and Host-Country Traditions: Conflict Between Toys "R" Us and the Swedish Trade Union |
| Journal: | Journal of Euromarketing
1997 : Vol. 6:2, p. 99-105 |
| Index terms: | TRADE UNIONS SWEDEN USA |
| Language: | eng |
| Abstract: | The ethnocentric policies of multinational corporations frequently come into conflict with host-country laws, norms and traditions. The article is a case of conflict in industrial relations involving the multinational firm, Toys "R"Us, and the Swedish trade union. When Toys"RU"Us refused to go along with the Swedish norm of entering into a collective bargaining agreement, the Swedish trade union ordered its members to go on strike and to protest the ways the American company treats its Swedish employees. |
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