Author: | Kartali, J. |
Title: | Ket sikertörtenet, avagy a marketing szerepe agrarkivitelünk ben/ Two success stories or the role of marketing in Hungarian agrarian export |
Journal: | Marketing & Menedzsment
1997 : OCT, VOL. 31:5, p. 54-62 |
Index terms: | EXPORT MARKETING FOOD INDUSTRY CASE STUDIES HUNGARY |
Language: | hun |
Abstract: |
SCIMA