Author:Kartali, J.
Title:Ket sikertörtenet, avagy a marketing szerepe agrarkivitelünk ben/ Two success stories or the role of marketing in Hungarian agrarian export
Journal:Marketing & Menedzsment
1997 : OCT, VOL. 31:5, p. 54-62
Index terms:EXPORT MARKETING
FOOD INDUSTRY
CASE STUDIES
HUNGARY
Language:hun
Abstract:
SCIMA record nr: 164926
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