| Author: | Kaynak, E. Mitchell, L. A. |
| Title: | Analysis of marketing strategies used in diverse cultures. |
| Journal: | Journal of Advertising Research
1981 : JUN, VOL. 21:3, p. 25-32 |
| Index terms: | TURKEY UNITED KINGDOM CANADA COMMUNICATION INTERNATIONAL MARKETING |
| Language: | eng |
| Abstract: |
SCIMA