| Author: | Butler, A. Letza, S. R. Neale, B. |
| Title: | Linking the balanced scorecard to strategy |
| Journal: | Long Range Planning
1997 : APR, VOL. 30:2, p. 242-253 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, KENNZAHL, BETRIEBSERFOLG |
| Language: | eng |
| Abstract: | Kaplan and Norton's concept of the balanced scorecard has received wide acceptance. The design and construction of balanced scorecards has not, however, been well-documented. This article reports on a study undertaken for Rexam Custom Europe to determine, develop and implement a balanced scorecard for top level use. The article briefly reviews the theoretical background to the development of integrated performance measures, describes the performance measures currently in use at Rexam Custom Europe and the proposed measures tailored to suit the particular requirements of the company. |
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