Author: | Andersen, C. Nielsen, S. O. |
Title: | Heavy-medium-light users: sufficient for segmentation? |
Journal: | European Research
1981 : JUL, VOL. 9:3, p. 91-100 |
Index terms: | CLUSTER ANALYSIS COSMETICS INDUSTRY FACTOR ANALYSIS MARKET SEGMENTATION MEDIA SELECTION |
Language: | eng |
Abstract: |
SCIMA