| Author: | Sarasvathy, D. Simon, H. Lave, L. |
| Title: | Perceiving and managing business risks: differences between entrepreneurs and bankers |
| Journal: | Journal of Economic Behavior and Organization
1998 : JAN, VOL. 33:2, p.207-226 |
| Index terms: | ECONOMIC BEHAVIOUR ORGANIZATION RISK MANAGEMENT |
| Language: | eng |
| Abstract: | The authors compared entrepreneurs with bankers in their perception and management of a variety of risks. Problems included financial risk, risk to human life and health, and risk of a natural disaster. Cluster analysis and content analysis of think-aloud protocols revealed surprising details. Entrepreneurs accept risk as given and focus on controlling the outcomes at any given level of risk; they also frame their problem spaces with personal values and assume greater personal responsibility for the outcomes. |
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