| Author: | Bowman, D. Lele-Pingle, S. |
| Title: | Buyer behavior in business-to-business services: The case of foreign exchange |
| Journal: | International Journal of Research in Marketing
1997 : DEC, VOL. 14:5, p. 499-508 |
| Index terms: | CONSUMER BEHAVIOUR INDIVIDUAL BEHAVIOUR INDUSTRIAL RELATIONS SERVICE MARKETING FOREIGN EXCHANGE |
| Language: | eng |
| Abstract: | The Dirichlet model helps in explaining many empirical regularities observed in buying behavior in consumer markets. This paper finds that patterns of buying behavior in the foreign exchange contracts that multinationals buy from banks can be described by this model. The Dirichlet may generalize beyond frequently purchased consumer goods markets to at least some business-to-business services markets. This work complements the results of other descriptive studies of buying behavior in industrial markets. |
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