Author: | Slater, S.F Olson, E.M Reddy, K.V. |
Title: | Ajuste los sistemas de control a la estrategia de mercado |
Journal: | Harvard-Deusto Marketing & Ventas
1998 : , MARCH-APRIL, 25, p. 10-17 |
Index terms: | CONTROL SYSTEMS MARKETING STRATEGY ECONOMIC EFFICIENCY |
Language: | spa |
Abstract: |
SCIMA