| Author: | Franke, D. |
| Title: | Was fasziniert Konsumenten? |
| Journal: | Absatzwirtschaft
1998 : JAN, p. 74-81 |
| Index terms: | CONSUMER ATTITUDES SOCIAL VALUES BRANDS COMMUNICATION MARKETING STRATEGY GERMANY |
| Language: | ger |
| Abstract: |
SCIMA
| Author: | Franke, D. |
| Title: | Was fasziniert Konsumenten? |
| Journal: | Absatzwirtschaft
1998 : JAN, p. 74-81 |
| Index terms: | CONSUMER ATTITUDES SOCIAL VALUES BRANDS COMMUNICATION MARKETING STRATEGY GERMANY |
| Language: | ger |
| Abstract: |