| Author: | Bonoma, T. V. |
| Title: | Market success can breed `marketing inertia`. |
| Journal: | Harvard Business Review
1981 : SEP-OCT, VOL. 59:5, p. 115-121 |
| Index terms: | MARKETING |
| Language: | eng |
| Abstract: |
SCIMA
| Author: | Bonoma, T. V. |
| Title: | Market success can breed `marketing inertia`. |
| Journal: | Harvard Business Review
1981 : SEP-OCT, VOL. 59:5, p. 115-121 |
| Index terms: | MARKETING |
| Language: | eng |
| Abstract: |