Author: | Franke, G. |
Title: | Transformation of banks and bank services |
Journal: | Journal of Institutional and Theoretical Economics
1998 : MAR, VOL. 154:1, p. 109-133 |
Index terms: | ECONOMICS BANKS SERVICE |
Language: | eng |
Abstract: | This paper analyzes the transformation of banks driven by innovations in financial products and in information technology, the liberalization of financial markets, and changes in bank regulation. A bank faces various strategic choices including its positioning in the life cycle of financial products and the range of products to be supplied. A peculiarity of the life cycle of a financial product is its demystification, characterized by its unbundling and private bundling of customers, and the marketization, characterized by its unbundling and private bundling of customers, and the marketization. |
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