| Author: | Bosse, G. R. Schinckel, R. Stippel, P. |
| Title: | "Im Hochpreissegement holen wir jeden Liter". *CASTROL |
| Journal: | Absatzwirtschaft
1998 : APR, p. 18-20, 22 |
| Index terms: | OIL INDUSTRY BRANDS DISTRIBUTION CHANNELS MARKETING STRATEGY SALES MANAGEMENT |
| Language: | ger |
| Abstract: |
SCIMA