| Author: | Schmäh, M. Erdmeier, P. |
| Title: | Sechs Jahre "Intel inside". Fallstudie zur Markenführung. |
| Journal: | Absatzwirtschaft
1997 : NOV, p. 122, 124-127, 129 |
| Index terms: | MICROPROCESSORS INDUSTRY BRANDS MARKETING STRATEGY ADVERTISING CO-OPERATION CASE STUDIES |
| Language: | ger |
| Abstract: |
SCIMA