| Author: | Brunso, K. Grunert, K. G. |
| Title: | Cross-cultural similarities and differences in shopping for food |
| Journal: | Journal of Business Research
1998 : JUN, VOL. 42:2, p. 145-150 |
| Index terms: | CONSUMER BEHAVIOUR FOOD SHOPPING CULTURE |
| Language: | eng |
| Abstract: | The study deals with a concept called food-related lifestyle. It defines the concept of food-related lifestyle as a mental construct explaining behavior in relation to the product class "foods," and describes the consept as a system of cognitive categories, scripts, and their associations, which relate a set of products to a set of values. On the basis of these theoretical assumptions, a measurement instrument has been developed, applied, and tested in a cross-culturally valid way. |
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