| Author: | Alandete, L. |
| Title: | ¿Seria usted cliente de su empresa?: definicion y medicion del servicio |
| Journal: | Harvard-Deusto Marketing & Ventas
1998 : MAY-JUN, 26, p. 41-45 |
| Index terms: | CONSUMER SATISFACTION APPRAISAL INTERVIEWS CLIENTS |
| Language: | spa |
| Abstract: |
SCIMA