| Author: | Yüce, P. Highhouse, S. |
| Title: | Effects of the attribute set size and pay ambiguity on reactions to "Help wanted" advertisements |
| Journal: | Journal of Organizational Behavior
1998 : JUL, VOL. 19:4, p. 337-352 |
| Index terms: | RECRUITMENT ADVERTISING JOB SEARCH DECISION MAKING |
| Language: | eng |
| Abstract: | This paper examines the effects of help-wanted advertisement characteristics on vacancy attractiveness. Ungraduate students were presented with entry-level service job advertisements differing in attribute set size, attribute relevance, and pay ambiguity. Results revealed strong evidence for a set-size effect, with ads containing more attributes increasing the attractiveness of the vacancies being advertised. Pay abiguity decreased the attractiveness of vacancies with ads containing a small set of attributes. A second experiment presented students with the same ads, except that the small-set ads were enlarged to equal the size of the large-set ads. Results replicated the set-size effect only for relevant-attribute ads.The paper concludes that merely adding relevant attribute information to help-wanted ads can lead to the inference that the jobs promoted in the ads are more attractive. |
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