| Author: | Robinson, E. A. |
| Title: | The battle for Brazil |
| Journal: | Fortune
1998 : JUL, VOL. 138:2, p. 48-52 |
| Index terms: | INDUSTRIES CARS MANUFACTURING MARKETS BRAZIL LATIN AMERICA |
| Language: | eng |
| Abstract: | Carmakers of the world have converged on this Latin American nation to test their mettle in a major emerging market. So far, there ha been a surprise winner: Italy's Fiat. |
SCIMA