| Author: | Kotha, S. |
| Title: | Competing on the Internet: The Case of Amazon.com |
| Journal: | European Management Journal
1998 : VOL. 16:2, p. 212-222 |
| Index terms: | INTERNET COMPETITION MARKET CONDITIONS |
| Language: | eng |
| Abstract: | Rapid technological change and growth of the Internet have enabled firms to rewrite the rules of the competition in many sectors of the US economy. Although many academics recognize the importance of the Internet, research highlighting successful business models that some firms have developed to compete via the Internet have been slow in coming. Using an in-depth case study on Amazon, this paper highlights how this exemplar firm is exploiting this emerging technology-driven media to rewrite the rules of competition in the book retailing industry. |
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