| Author: | Saren, M. Tzokas, N. |
| Title: | The nature of the product in market relationships: a pluri-signified product concept |
| Journal: | Journal of Marketing Management
1998 : APR, VOL. 14:5, p. 445-464 |
| Index terms: | PRODUCT MARKETING RELATIONSHIP MARKETING |
| Language: | eng |
| Abstract: |
SCIMA