| Author: | Jones, J. M. Zufryden, F. S. |
| Title: | Relating deal purchases and consumer characteristics to repeat purchase probability. |
| Journal: | Journal of Marketing Research
1981 : APR, VOL. 23:2, p. 84-99 |
| Index terms: | BRAND LOYALTY CONSUMER SATISFACTION REPEAT BUYING |
| Language: | eng |
| Abstract: |
SCIMA