| Author: | Gruen, T.W. |
| Title: | Marketing de relacion. La ruta a la eficiencia y eficacia del marketing. |
| Journal: | Harvard-Deusto Marketing & Ventas
1998 : NOV-DEC, 29, p. 20-23 |
| Index terms: | RELATIONSHIP MARKETING PRODUCTIVITY FINANCING |
| Language: | spa |
| Abstract: |
SCIMA