| Author: | Neale, M. Corkindale, D. |
| Title: | Co-developing products: involving customers earlier and more deeply |
| Journal: | Long Range Planning
1998 : JUN, VOL. 31:3, p. 418-425 |
| Index terms: | LONG RANGE PLANNING DEVELOPMENT CUSTOMERS |
| Language: | eng |
| Abstract: | This article addresses the problem of developing a commercially successful new technology. It identifies that successful new technology products are best developed through early and in-depth involvement of a customer, a process identified as co-development. It also shows that although this principle is accepted by firms in a regional electronics industry, its practical implementation is limited. This in turn highlights the lack of attention given to techniques such as co-development in the new product development literature. |
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