Author:Anderson, V.
Graham, S.
Title:Border checks
Journal:People Management
1999 : FEB, VOL. 5:4, p. 54-56
Index terms:Companies
Culture
International business
Internationalization
Small business
Human resource management
Freeterms:Cultural differences
Language:eng
Abstract:Even more firms are seeking business abroad. However, there are potential pitfalls in crossing borders without first taking stock of the cultural differences btw. countries. Poor cross-cultural understanding can easily result in a turn into an expensive failure.
SCIMA record nr: 186813
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