| Author: | Sabavala, D. J. Morrison, D. G. |
| Title: | A nonstationary model of binary choise applied to media exposure. |
| Journal: | Management Science
1981 : JUN, VOL. 27:6, p. 637-657 |
| Index terms: | STOCHASTIC PROCESSES ADVERTISING MEDIA ADVERTISING RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA