| Author: | Schlegelmilch, B. B. Götze, E. |
| Title: | Marketing-Ethik am Beginn des 2. Jahrtausends |
| Journal: | Marketing: Zeitschrift für Forschung und Praxis
1999 : VOL. 21:1, p. 25-37 |
| Index terms: | MARKETING BUSINESS ETHICS DEVELOPMENT EUROPE USA |
| Language: | ger |
| Abstract: | Based on a discussion of the role of ethics in managerial decision making, the paper is focused on business ethics in marketing. It provides an overview of main research activities in the field and outlines promising future research avenues. A comparison btw. United States (USA) and Europe reveals differences in the ethics debate and also in the daily practice. |
SCIMA