Author: | Jenner, T. Erichsson, S. K. |
Title: | Messung und Management der Kundenzufriedenheit: Lösungsvorschläge zu den Fragen in io management 3/1999. |
Journal: | IO Management-Zeitschrift industrielle Organisation
1999 : VOL. 68:4, p. 82-84 |
Index terms: | CONSUMER SATISFACTION CUSTOMER RELATIONS MANAGEMENT PERFORMANCE MEASUREMENT INTERNAL MARKETING |
Language: | ger |
Abstract: |
SCIMA