| Author: | Wilkie, W. Mela, C. |
| Title: | Does "Bait and switch" really benefit consumers? |
| Journal: | Marketing Science
1998 : VOL. 17:3, p. 273-282 |
| Index terms: | MARKETING CONSUMER SATISFACTION ECONOMICS |
| Language: | eng |
| Abstract: | While the field of marketing science has long been interested in the effects of promotional efforts, public policy issues involving illegal marketer fraud and deception have generally not been addressed in this body of work. One key exception to this generalization is a Marketing Science article suggesting that the practice of "bait and switch" may be beneficial to consumers, and, furthermore, that the Federal Trade Commission should investigate revisiting its standards to legitimize this practice. |
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