| Author: | Klein, S. |
| Title: | Marketing norms measurement: an international validation and comparison |
| Journal: | Journal of Business Ethics
1999 : JAN 1, VOL. 18:1, p. 65-72 |
| Index terms: | BUSINESS ETHICS MARKETING MANAGEMENT |
| Language: | eng |
| Abstract: | This article replicates a US study of marketing norms in an international setting. The dimensionality and reliability of the scales are tested in the US, Singapore, South Africa. Support is found for the use of the scales, as modified. The norms of the current respondents are compared with those of the original US respondents and each other. Differences between the three countries are found with respect to general honesty and integrity norms, but not for specific marketing-related norms. |
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