| Author: | O'Toole, K. |
| Title: | Low cost or bust |
| Journal: | AIrline Business
1999 : MAR, VOL. 15:3, p. 44-45 |
| Index terms: | EUROPE AIRLINES COSTS |
| Language: | eng |
| Abstract: | Europe's low-cost experiment is in full flow, but are their casualities waiting? The author looks at the prospects as the sector expands. Ever since the low-cost formula began to take route in Europe a couple of years ago, industry observers have been waiting keenly for the first start-up to fail. Even the low-cost pioneers themselves have expressed surprise that their number is still intact. But the game has barely started and as the stakes grow, so will the dangers. |
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