| Author: | Lemert, J. B. Wanta, W. Lee, T-T. |
| Title: | Party identification and negative advertising in a U.S. senate election |
| Journal: | Journal of Communication
1999 : SPRING, VOL. 49:2, p. 123-134 |
| Index terms: | Elections Voting Advertising USA |
| Language: | eng |
| Abstract: | In the study, the authors sample registered voters who had, and had not, voted in a vote-by-mail special U. S. election. There is the Ansolabehere and Iyengar (1995) conclusion tested that attack ads mostly discourage independents from voting and reinforce the loyalties of Republicans and Democrats. |
SCIMA