| Author: | Hutcheson, G. Moutinho, L. |
| Title: | Measuring preferred store satisfaction using consumer choice criteria as a mediating factor |
| Journal: | Journal of Marketing Management
1998 : VOL. 14:7, p. 705-720 |
| Index terms: | MEASUREMENT CONSUMER CHOICE MARKETING |
| Language: | eng |
| Abstract: | This paper attempts to model the causal effect that consumers' perception of choice criteria used to determine supermarket patronage has on the levels of perceived satisfaction with a preferred store. A factor analysis was used to determine distinct constructs regarding choice behavior and a regression analysis was applied to the data to determine the extent of the relationship between perceived importance of the constructs and the level of satisfaction felt by the respondents. |
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