| Author: | Han, Fengchao |
| Title: | In 1998, Illness attacks large markets (original in Chinese) |
| Journal: | China Market (c)
1998 : 8, p.11-12 |
| Index terms: | MARKET SEGMENTATION BANKRUPTCY CHINA |
| Language: | chn |
| Abstract: | The 1998, a closed-down year for our country's large markets ,broke the tale that great markets earn money without a loss for decades. The reasons are as follows. Firstly, blind construction leads to quantitative expansion, exceeding greatly the improvement of people's income level and purchasing power. The second one is going after large luxury unseasonably. Thirdly, too centralized lay out and severe competition make some markets bound too be eliminated. Furthermore, management tends towards unanimity, follows the same pattern, and has no outstanding features with a state of small-and-perfect, large-and-perfect, so it is difficult for markets to stand up without a distinct characteristic. Finally, the international commerce competition tends to be increasingly violent. |
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