| Author: | McNaughton, R. |
| Title: | Disk by mail for industrial survey research: a view and example |
| Journal: | Industrial Marketing Management
1999 : MAY, VOL. 28:3, p. 293-304 |
| Index terms: | INDUSTRIAL MARKETING MANAGEMENT RESEARCH |
| Language: | eng |
| Abstract: | Disk by mail (DBM) offers an alternative to traditional pencil-and-paper surveys that achieves some of the benefits of in-person interviews at a comparable cost. DBM provides a solution to some of the unique problems encountered when conducting research that involves firms in business markets. This article reviews what is known about DBM, compares DBM with both pencil-and-paper surveys and on-line surveys, discusses the response effects of computerized questioning, and describes a recent study of international channel selection by software firms that illustrates the use of this method. |
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