| Author: | Riedmüller, F. |
| Title: | Erlebtes Werben: Was bringt der Point of Fun? |
| Journal: | Absatzwirtschaft
1999 : SEP, p. 110-113 |
| Index terms: | ADVERTISING MEDIA ADVERTISING EFFECTIVENESS LEISURE INDUSTRY SALES PROMOTION MARKETING CHANNELS COMMUNICATION |
| Language: | ger |
| Abstract: |
SCIMA