| Author: | Attas, D. |
| Title: | What's wrong with "deceptive" advertising? |
| Journal: | Journal of Business Ethics
1999 : AUG, VOL. 21:1, p. 49-59 |
| Index terms: | BUSINESS ETHICS ADVERTISING CONSUMERS |
| Language: | eng |
| Abstract: | This paper presents a moral account of the legal notion of deceptive advertising. No harmful consequences to the consumer need follow from a deceptive advertisement as such. Instead, one should focus on the consecuences of permitting the practise of deceptive advertisisng on societ as a whole. |
SCIMA