| Author: | Lawrence, R. J. |
| Title: | Comment on "modeling consumer purchase events : a reply to lawrence". |
| Journal: | Journal of Marketing Research
1981 : NOV, VOL. 18:4, p. 470-472 |
| Index terms: | MARKETING MODELS PURCHASING |
| Language: | eng |
| Abstract: |
SCIMA
| Author: | Lawrence, R. J. |
| Title: | Comment on "modeling consumer purchase events : a reply to lawrence". |
| Journal: | Journal of Marketing Research
1981 : NOV, VOL. 18:4, p. 470-472 |
| Index terms: | MARKETING MODELS PURCHASING |
| Language: | eng |
| Abstract: |