| Author: | Fiocca, R. |
| Title: | Account portfolio analysis for strategy development. |
| Journal: | Industrial Marketing Management
1982 : FEB, VOL. 11:1, p. 53-62 |
| Index terms: | CUSTOMERS INDUSTRIAL MARKETING PROFITABILITY |
| Language: | eng |
| Abstract: |
SCIMA
| Author: | Fiocca, R. |
| Title: | Account portfolio analysis for strategy development. |
| Journal: | Industrial Marketing Management
1982 : FEB, VOL. 11:1, p. 53-62 |
| Index terms: | CUSTOMERS INDUSTRIAL MARKETING PROFITABILITY |
| Language: | eng |
| Abstract: |