| Author: | Park, C. W. |
| Title: | A conflict resolution choice model. |
| Journal: | Journal of Consumer Research
1978 : 2 SEP VOL.5 p.124-137 |
| Index terms: | BRAND LOYALTY CHOICE THEORY CONSUMERISM MATHEMATICAL MODELS |
| Language: | eng |
| Abstract: |
SCIMA
| Author: | Park, C. W. |
| Title: | A conflict resolution choice model. |
| Journal: | Journal of Consumer Research
1978 : 2 SEP VOL.5 p.124-137 |
| Index terms: | BRAND LOYALTY CHOICE THEORY CONSUMERISM MATHEMATICAL MODELS |
| Language: | eng |
| Abstract: |