| Author: | |
| Title: | Air fresheners and insecticides |
| Journal: | Market Research Europe
1999 : OCT, VOL. 31:10, p. 33-56 |
| Index terms: | MARKET SURVEYS HOUSEHOLD CLEANSERS INDUSTRY TOILETRIES INDUSTRY EUROPE |
| Language: | eng |
| Abstract: | Air fresheners and insecticides have been losing out to alternative environmental fragrances. There has been a trend towards innovative premium-priced products. Efficiency, effectiveness and sophistication of scents were key factors in new product development. Specific products have achieved success. Air fresheners achieved the more dynamic growth over the period. |
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