| Author: | Foxall, G. R. Greenley, G. E. |
| Title: | Consumers' emotional responses to service environments |
| Journal: | Journal of Business Research
1999 : OCT, VOL. 46:2, p. 149-158 |
| Index terms: | Consumer behaviour Decision making Service Theories Models United Kingdom Europe |
| Language: | eng |
| Abstract: | Research on consumer environments has generated mixed results, because it has lacked a theory-based classification of consumer environments. Thus, test situations have been selected on an ad-hoc basis. This paper employs the Behavioral Perspective Model (or BPM) as theoretical classification. Consumers responding to 8 service environments based on the application of this model yielded data for emotional reactions and approach / avoidance in 1.136 consumer situations. The results support the adoption of this theoretical framework for the contextual analysis of consumer behaviour and substantiate the predictive validity of the BPM. |
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