| Author: | Wang, Junhao |
| Title: | Exploration on marketing of infrastructure industry in China (original in Chinese) |
| Journal: | Journal of Zhongnan University of Finance and Economics (c)
1999 : 3, p.84-87 |
| Index terms: | MARKETING PUBLIC SECTOR TRANSPORT COMMUNICATIONS INDUSTRY PUBLIC SERVICES CHINA |
| Language: | chn |
| Abstract: | Marketing of infrastructure industry in China is a new field. The course of the reform of Chinese infrastructure industry is a procedure of consistently importing and strengthening market competition system and market competition proposes internal demands and objective conditions on marketing and in addition, the extensiveness of consumption market and the competition among enterprises dominated by oligopoly are the two characteristics of marketing of infrastructure industry. Its strategic framework is composed of target market strategy, product service, price, channel and promotion strategy. In view of developing tendency, the consumption market of Chinese infrastructure industry will be enlarged rapidly and market competition will be intensified. |
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