Author: | Chevalier, A. Hirsch, G. |
Title: | Managing a marketing reward policy: a study of an implementation in a computer firm. |
Journal: | European Journal of Operational Research
1982 : Feb, Vol. 9:2, p. 161-167 |
Index terms: | STRATEGIC PLANNING OFFICE EQUIPMENT INDUSTRY MARKETING |
Language: | eng |
Abstract: |
SCIMA