| Author: | Griffith, D. Palmer, J. |
| Title: | Leveraging the Web corporate success |
| Journal: | Business Horizons
1999 : JAN-FEB, VOL. 42:1, p. 3-10 |
| Index terms: | COMPANIES SUCCESS GEARING |
| Language: | eng |
| Abstract: | If there is one thing management can count on in today's world, it's another person proclaiming the miracle that is the World Wide Web. The Infobahn, the information superhighway, cyberspace, or whatever it's called this month has created a whole new arena for organizations to play in. It has captured the hearts and minds of many of today's finest executives. The Web has created a rare opportunity for organizations to access global markets -- from the smallest mom-and-pop retailer in Argentina to the largest U.S. manufacturing firm. |
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