| Author: | Bell, D. R. Bucklin, R. E. |
| Title: | The role of internal reference points in the category purchase decision. |
| Journal: | Journal of Consumer Research
1999 : SEP, VOL. 26:2, p. 128-143 |
| Index terms: | Consumer research |
| Language: | eng |
| Abstract: | The authors study the role that reference effects play in the category purchase decision for consumer nondurable products. Category purchase behavior is presented by a nested logit model that is estimated on purchase records of shoppers in two Universal Product Code (UPC) scanner panels. |
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